Business Strategy for Lawyers
Amitai Aviram
Course Outline & Class Slides
· PowerPoint presentations are available by clicking on the hyperlinked class topic. These presentations are made available solely as study-aids for the use of students in the course, and are not to be modified, sold or transferred to others.
1. Framework of analysis
a. Introduction to business
strategy
(i) Administrative details of the course
(ii) What
is business strategy?
(iii) Value
to customers
(iv) Price discrimination (Simulation 1)
2. Competition
a. Substitution
(i) Introduction to competition analysis
(ii)
Substitution: overview
(iii)
Market definition (Simulation 2)
b. Supply chain
(i) Buyer/supplier power
(ii)
Vertical integration
c. Entry
(i) Entry: overview
(ii)
Economies of scale & scope
(iii)
Access to complements
(iv) Other barriers
3. Rivalry
a. Exclusion
(i) The threat from rivalry
(ii)
Network effects and rivalry (Simulation 3)
(iii) Exclusion:
Raising rivals’ costs
b. Coordination
(i) The market without coordination
(ii) Coordination:
What does a cartel do?
(iii) What
makes coordination easier?
4. Beyond individual markets
a. Multiple markets within a
firm
(i) Profitability
(ii)
Synergies
(iii) Cashflows
(iv) Diversification
b. Financing business strategy
(i)
Market efficiency
(ii) Investing in capital
markets
(iii) Valuation
(iv)
Financial Engineering
(i) Review of the analytical framework
(ii)
Writing a market analysis
(iii) Case
study: Standard Oil
(iv) Student case studies (student presentations, ~20 min. each, ~3
students per class)
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